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Elevating Luxury
Hospitality

Experience Design
& Culinary Arts

We Are Creators

Of beauty and emotions.

Luxury DNA is a boutique consultancy powering the Hospitality world with bespoke solutions, field expertise and creative flair.

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Creating Worlds of Induldgence

Montenegro - 2020

With a Unique Approach

We Design spaces and experiences, Nurture essential influences and Advise to impact your audience.

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D

Design

SPACES & EXPERIENCES

From the concept phase to the final developments, we invent, fashion and execute with style & elegance

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N

Nurture

INNOVATION & EXCELLENCE

Dedicated to growth and constant improvement, we observe, listen and analyse to provide the adapted resources, developing tailor-made solutions with care & attention

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A

Advise

TREND INTELLIGENCE

We bring deep industry knowledge into your hands. We keep up-to-date, anticipate the trends and deliver sound guidance to make a difference

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What We Stand For

Agility and polyvalence, our ventures have one thing in common, a constant drive for excellence.

Our team is bold, eclectic and passionate about creating impact.  

Each of us is part architect, part artist, part activist, blending vision, craft and strategy to enhance customer experiences and invent news ways to perform. 

Pop-up Gourmet Corner

Porto Montenegro - 2020

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Latest Projects

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Villa Geba

Setting New Standards of Luxury

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Lustica Bay

Uplifting a destination

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La Fleur

Food Styling & Brand Identity

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Pastel

Restaurant Design

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The Garden

Outdoor Dining with Elegance

Bespoke Solutions

A blend of luxury, authenticity, and sensory design that elevate brands and create meaningful connections. 

Brand & Concept DNA 

Guest Journey & Storytelling

Pop-Ups & Events

Insights

Is Hospitality Transforming the Way we Experience the World?

Aurelien Samie

November 2024

Future Cuisine: When Sustainability & Longevity go hand in hand

Olivia Meli

March 2025

Luxury Evolution: From Legacy to Experience-Driven Engagement

Aurelien SAMIE

March 2025

Together

Let's be extraordinary

Contact us

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